Top Mistakes UK Businesses Make with Google Ads
Google Ads remains one of the most powerful digital marketing tools for UK businesses — but it’s also one of the easiest platforms to waste your budget on if you don’t know what you’re doing. Every year, thousands of small and medium-sized businesses across the UK invest in PPC campaigns, only to walk away disappointed […]
What Makes a Great Google Ads PPC Agency in 2025?
The world of Google Ads is no longer what it was five years ago — or even one year ago. In 2025, with the rise of AI-driven automation, first-party data, and smarter bidding strategies, choosing the right PPC agency isn’t just a luxury — it’s a mission-critical decision for businesses that want scalable, cost-effective growth. […]
Google Ads vs SEO: What’s Better for UK Businesses?
If you run a business in the UK, you’ve probably asked yourself this classic marketing question: Should I invest in Google Ads or SEO? It’s a bit like choosing between cardio and weightlifting — both are powerful, but they serve different purposes, and the best choice depends on your goals. For UK businesses, digital visibility […]
How Much Do Google Ads Cost for Small Businesses in the UK?
Let’s cut through the noise. You’re a small business owner in the UK. Maybe you’ve got a brilliant online shop, a local service that deserves more attention, or a side hustle that’s grown too big to ignore. You know you need visibility. And Google Ads — the digital billboard of our time — keeps popping […]
Step by Step Guide to Running Your First Google Ads Campaign
Launching your first Google Ads campaign can feel a bit like stepping into a control room with a thousand blinking buttons — exciting, but overwhelming. If you’re new to PPC (pay-per-click) advertising, don’t worry. This guide breaks everything down into clear, actionable steps to help you go from “Where do I even start?” to “Wow, […]